Mr. Gurion De Zwirek is the Managing Director of Serruya Private Equity (Yogen Früz® family).

In 1986, two young brothers opened a revolutionary frozen yogurt retail concept in Toronto, Canada. It was a modest effort: a small store with an extraordinary product and a great design. A new concept was developed that provided consumers a healthy experience unlike any they had tasted before. It was a huge success, and a strong following pursued. Today, Yogen Früz® is a world leader in the frozen snacks category, with over 1,400 locations operating in over 47 countries around the world.

Gurion joined SPE in 2015 and is currently responsible for managing the investment and asset management operations of the firm. Since joining, Gurion has stepped into various interim management positions for different portfolio companies. Prior to joining SPE, Gurion served as a naval officer for 7 years.

Gurion holds a BA in Business Administration and Political Science from the University of Haifa and a Masters degree in Global Economics and International Business from the Munk School of Global Affairs at the University of Toronto.